By ROSS MARTIN - Fairfax Media | Saturday, 13 September 2008

Video games are typically a male domain - made by males for other males and about male heroes.

There are a few exceptions, like Lara Croft of Tomb Raider fame and Zelda, who has evolved over the years from a damsel in distress to a heroine in her own right. But these pixel princesses were designed by males, generally for the entertainment of other male games.

For every Zelda there are a hundred Marios, just like for every girl gamer there are a hundred guys.